{"id":3623,"date":"2023-01-22T10:30:06","date_gmt":"2023-01-22T09:30:06","guid":{"rendered":"https:\/\/juergenkroder.com\/journalismus\/?p=3623"},"modified":"2025-02-18T12:02:37","modified_gmt":"2025-02-18T11:02:37","slug":"podcast-product-market-fit","status":"publish","type":"post","link":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/","title":{"rendered":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1016\" src=\"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/01\/product-market-fit.jpg\" alt=\"Bild: Freepik\" width=\"900\" height=\"400\" \/><\/p>\n<p><strong>Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>In dieser Folge des StartUpWissen Podcast erf\u00e4hrst du alles Wichtige \u00fcber den PMF &#8211; den Product Market Fit.<\/p>\n<p>Ich unterhalte mich mit Thomas Ottersbach (Gesch\u00e4ftsf\u00fchrer von Page Rangers), dar\u00fcber, wie er und sein Team ihren Product Market Fit fanden. Und Thomas gibt wichtige Tipps, wie man dem PMF n\u00e4her kommt.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/vnAaVh7vVlY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Mehr Infos zum PMF kriegst du hier: <a href=\"https:\/\/startupwissen.biz\/was-bedeutet-eigentlich-pmf\/\">https:\/\/startupwissen.biz\/was-bedeutet-eigentlich-pmf\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Bild: Freepik<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[29],"tags":[66,122],"class_list":["post-3623","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-produkte","tag-usp-marketing-podcast","no-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]<\/title>\n<meta name=\"description\" content=\"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]\" \/>\n<meta property=\"og:description\" content=\"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/\" \/>\n<meta property=\"og:site_name\" content=\"[ J\u00dcRGEN KRODER ]\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-22T09:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T11:02:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2020\/04\/marketing-timing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00fcrgen Kroder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@juergenkroder\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00fcrgen Kroder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/\"},\"author\":{\"name\":\"J\u00fcrgen Kroder\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/#\\\/schema\\\/person\\\/28235210f16871bd79a64369c9141d5d\"},\"headline\":\"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s?\",\"datePublished\":\"2023-01-22T09:30:06+00:00\",\"dateModified\":\"2025-02-18T11:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/\"},\"wordCount\":118,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/product-market-fit.jpg\",\"keywords\":[\"Produkte\",\"USP Marketing Podcast \\\/ StartUpWissen Podcast\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/\",\"url\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/\",\"name\":\"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/product-market-fit.jpg\",\"datePublished\":\"2023-01-22T09:30:06+00:00\",\"dateModified\":\"2025-02-18T11:02:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/#\\\/schema\\\/person\\\/28235210f16871bd79a64369c9141d5d\"},\"description\":\"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/product-market-fit.jpg\",\"contentUrl\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/product-market-fit.jpg\",\"width\":900,\"height\":400,\"caption\":\"Bild: Freepik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/podcast-product-market-fit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/#website\",\"url\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/\",\"name\":\"[ J\u00dcRGEN KRODER ]\",\"description\":\"Ihr Texter, Fachautor &amp; Journalist f\u00fcr Digitalisierung, IT, KI, Tech, Start-ups und Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/#\\\/schema\\\/person\\\/28235210f16871bd79a64369c9141d5d\",\"name\":\"J\u00fcrgen Kroder\",\"description\":\"Ich liebe Digitalisierung, KI, StartUps und Marketing. Deswegen schreibe ich als freier Fachautor f\u00fcr bekannte Publikationen \u00fcber diese Themengebiete. Und ich unterst\u00fctze als Marketing-Berater StartUps und mittelst\u00e4ndische Unternehmen bei ihrer Marketing-Strategie. Zudem arbeite ich noch als KI- und ChatGPT-Coach, um Anf\u00e4ngern den Einstieg zu erleichtern.\",\"sameAs\":[\"http:\\\/\\\/juergenkroder.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jrgen-kroder-48272a51\\\/\",\"https:\\\/\\\/x.com\\\/juergenkroder\"],\"url\":\"https:\\\/\\\/juergenkroder.com\\\/journalismus\\\/author\\\/juergen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]","description":"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/","og_locale":"de_DE","og_type":"article","og_title":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]","og_description":"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.","og_url":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/","og_site_name":"[ J\u00dcRGEN KRODER ]","article_published_time":"2023-01-22T09:30:06+00:00","article_modified_time":"2025-02-18T11:02:37+00:00","og_image":[{"width":900,"height":400,"url":"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2020\/04\/marketing-timing.jpg","type":"image\/jpeg"}],"author":"J\u00fcrgen Kroder","twitter_card":"summary_large_image","twitter_creator":"@juergenkroder","twitter_misc":{"Verfasst von":"J\u00fcrgen Kroder","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#article","isPartOf":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/"},"author":{"name":"J\u00fcrgen Kroder","@id":"https:\/\/juergenkroder.com\/journalismus\/#\/schema\/person\/28235210f16871bd79a64369c9141d5d"},"headline":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s?","datePublished":"2023-01-22T09:30:06+00:00","dateModified":"2025-02-18T11:02:37+00:00","mainEntityOfPage":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/"},"wordCount":118,"commentCount":0,"image":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#primaryimage"},"thumbnailUrl":"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/01\/product-market-fit.jpg","keywords":["Produkte","USP Marketing Podcast \/ StartUpWissen Podcast"],"articleSection":["Marketing"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/","url":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/","name":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s? - [ J\u00dcRGEN KRODER ]","isPartOf":{"@id":"https:\/\/juergenkroder.com\/journalismus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#primaryimage"},"image":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#primaryimage"},"thumbnailUrl":"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/01\/product-market-fit.jpg","datePublished":"2023-01-22T09:30:06+00:00","dateModified":"2025-02-18T11:02:37+00:00","author":{"@id":"https:\/\/juergenkroder.com\/journalismus\/#\/schema\/person\/28235210f16871bd79a64369c9141d5d"},"description":"Hast du eine tolle Idee f\u00fcr ein neues Produkt? Aber braucht das der Markt und kannst du damit gen\u00fcgend Geld verdienen? So findest du es heraus.","breadcrumb":{"@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#primaryimage","url":"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/01\/product-market-fit.jpg","contentUrl":"https:\/\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/01\/product-market-fit.jpg","width":900,"height":400,"caption":"Bild: Freepik"},{"@type":"BreadcrumbList","@id":"https:\/\/juergenkroder.com\/journalismus\/podcast-product-market-fit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/juergenkroder.com\/journalismus\/"},{"@type":"ListItem","position":2,"name":"Product Market Fit: Was ist das? Was bringt\u2019s? Wie geht\u2019s?"}]},{"@type":"WebSite","@id":"https:\/\/juergenkroder.com\/journalismus\/#website","url":"https:\/\/juergenkroder.com\/journalismus\/","name":"[ J\u00dcRGEN KRODER ]","description":"Ihr Texter, Fachautor &amp; Journalist f\u00fcr Digitalisierung, IT, KI, Tech, Start-ups und Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/juergenkroder.com\/journalismus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/juergenkroder.com\/journalismus\/#\/schema\/person\/28235210f16871bd79a64369c9141d5d","name":"J\u00fcrgen Kroder","description":"Ich liebe Digitalisierung, KI, StartUps und Marketing. Deswegen schreibe ich als freier Fachautor f\u00fcr bekannte Publikationen \u00fcber diese Themengebiete. Und ich unterst\u00fctze als Marketing-Berater StartUps und mittelst\u00e4ndische Unternehmen bei ihrer Marketing-Strategie. Zudem arbeite ich noch als KI- und ChatGPT-Coach, um Anf\u00e4ngern den Einstieg zu erleichtern.","sameAs":["http:\/\/juergenkroder.com\/","https:\/\/www.linkedin.com\/in\/jrgen-kroder-48272a51\/","https:\/\/x.com\/juergenkroder"],"url":"https:\/\/juergenkroder.com\/journalismus\/author\/juergen\/"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pcqtTx-Wr","jetpack-related-posts":[{"id":895,"url":"https:\/\/juergenkroder.com\/journalismus\/wie-das-marketing-zum-digitalisierungs-booster-wird\/","url_meta":{"origin":3623,"position":0},"title":"Wie das Marketing zum Digitalisierungs-Booster wird","author":"J\u00fcrgen Kroder","date":"24. April 2021","format":false,"excerpt":"Nein, die Digitalisierung eines Unternehmens muss nicht von der IT-Abteilung aus gesteuert werden! Das Marketing kann das auch \u00fcbernehmen. So gelingt das. Hinweis: Den Inhalt dieses Blogbeitrags kannst du auch in ausf\u00fchrlicher Form in folgender Podcast-Folge anh\u00f6ren: Das Marketing als Treiber der Digitalen Transformation Wie schon in meinem Beitrag \u201cDeshalb\u2026","rel":"","context":"In &quot;Digitalisierung&quot;","block_context":{"text":"Digitalisierung","link":"https:\/\/juergenkroder.com\/journalismus\/category\/digitalisierung\/"},"img":{"alt_text":"Digitalisierung \u00fcber Marketing (Bild: Pixabay)","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/04\/digitalisierung-ueber-marketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/04\/digitalisierung-ueber-marketing.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/04\/digitalisierung-ueber-marketing.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/04\/digitalisierung-ueber-marketing.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2963,"url":"https:\/\/juergenkroder.com\/journalismus\/podcast-voice-search\/","url_meta":{"origin":3623,"position":1},"title":"Warum solltest du auf Voice Search Marketing setzen?","author":"J\u00fcrgen Kroder","date":"27. M\u00e4rz 2022","format":false,"excerpt":"Siri und Alexa kennt fast jeder Mensch. Nutze die Potentiale der Sprachassistenten, indem du dich mit Voice Search Marketing besch\u00e4ftigst! Wie funktioniert Voice Search Marketing? Das erkl\u00e4rt dir Michael Wichterich in dieser Podcast-Episode! Michael ist Experte f\u00fcr Voice Search, Voice Search Marketing und Voice Search SEO. Im StartUpWissen Podcast zeigt\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/juergenkroder.com\/journalismus\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/03\/voice-search-marketing.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/03\/voice-search-marketing.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/03\/voice-search-marketing.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/03\/voice-search-marketing.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3655,"url":"https:\/\/juergenkroder.com\/journalismus\/b2b-marketing-massnahmen\/","url_meta":{"origin":3623,"position":2},"title":"B2B Marketing: Welche Ma\u00dfnahmen sollten kleine Unternehmen angehen?","author":"J\u00fcrgen Kroder","date":"4. Februar 2023","format":false,"excerpt":"Wenn du Produkte an Gesch\u00e4ftskunden verkaufen m\u00f6chtest, musst du B2B Marketing betreiben. Was gibt es hier zu beachten? Und: Welche Ma\u00dfnahmen sind besonders f\u00fcr StartUps sinnvoll? Die Antworten auf diese und weitere Fragen bekommst du in dieser Episode des StartUpWissen Podcast beantwortet. https:\/\/youtu.be\/i5uA5f5dIqM?si=Fp6USYY9kIN0Jasu Zu Gast ist die B2B-Kommunikationsexpertin Meike Leopold\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/juergenkroder.com\/journalismus\/category\/marketing\/"},"img":{"alt_text":"(Bild: Freepik)","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/02\/b2b-marketing-strategie.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/02\/b2b-marketing-strategie.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/02\/b2b-marketing-strategie.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2023\/02\/b2b-marketing-strategie.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2764,"url":"https:\/\/juergenkroder.com\/journalismus\/boersengang-podcast-tipps\/","url_meta":{"origin":3623,"position":3},"title":"Vom StartUp zur AG: Was muss beim B\u00f6rsengang beachtet werden?","author":"J\u00fcrgen Kroder","date":"2. Dezember 2021","format":false,"excerpt":"M\u00f6chtest du dein Unternehmen zur Aktiengesellschaft umfirmieren und an die B\u00f6rse bringen? Das alles ist zu bedenken. Ein B\u00f6rsengang sollte gut \u00fcberlegt sein \u201cVorstand zu sein ist viel mehr Aufwand, als man denkt. Denn eine AG ist ein sehr aufw\u00e4ndiges Konstrukt\u201d, erkl\u00e4rt Martin im Podcast-Gespr\u00e4ch. \u201cMan verliert einige Freiheitsgrade im\u2026","rel":"","context":"In &quot;Digitalisierung&quot;","block_context":{"text":"Digitalisierung","link":"https:\/\/juergenkroder.com\/journalismus\/category\/digitalisierung\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/12\/usp-podcast-blog-teaser.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/12\/usp-podcast-blog-teaser.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/12\/usp-podcast-blog-teaser.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/12\/usp-podcast-blog-teaser.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3435,"url":"https:\/\/juergenkroder.com\/journalismus\/influencer-marketing\/","url_meta":{"origin":3623,"position":4},"title":"Influencer Marketing: Wie findet man den passenden Influencer?","author":"J\u00fcrgen Kroder","date":"8. November 2022","format":false,"excerpt":"M\u00f6chtest du ins Influencer Marketing einsteigen? Dann musst du ein paar wichtige Dinge bedenken. Unter anderem solltest du auf dein Budget achten.\u00a0 Es gibt Tausende Influencer auf unz\u00e4hligen Plattformen. Wie kannst du den Passenden finden? Und wie findest du zudem einen Influencer, den du dir mit deinem kleinen Budget leisten\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/juergenkroder.com\/journalismus\/category\/marketing\/"},"img":{"alt_text":"Passende Influencer finden (Bild: Freepik)","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/11\/guenstige-influencer-finden.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/11\/guenstige-influencer-finden.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/11\/guenstige-influencer-finden.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2022\/11\/guenstige-influencer-finden.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2745,"url":"https:\/\/juergenkroder.com\/journalismus\/podcast-foerdergelder\/","url_meta":{"origin":3623,"position":5},"title":"F\u00f6rdermittel: Wie finden StartUps die richtigen Zusch\u00fcsse?","author":"J\u00fcrgen Kroder","date":"20. November 2021","format":false,"excerpt":"In Deutschland und Europa gibt es unz\u00e4hlige F\u00f6rdermittel. So gelangen Unternehmen an den richtigen Zuschuss. Der Staat f\u00f6rdert mit gewaltigen Milliardensummen Wie komme ich an Geld? Das ist eine typische Frage von Gr\u00fcndern. Zum Gl\u00fcck gibt es darauf mehr als nur eine Antwort. Du hast heutzutage diverse M\u00f6glichkeiten, um dein\u2026","rel":"","context":"In &quot;Innovationen&quot;","block_context":{"text":"Innovationen","link":"https:\/\/juergenkroder.com\/journalismus\/category\/innovationen\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/11\/usp-podcast-blog-teaser.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/11\/usp-podcast-blog-teaser.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/11\/usp-podcast-blog-teaser.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/juergenkroder.com\/journalismus\/wp-content\/uploads\/2021\/11\/usp-podcast-blog-teaser.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/posts\/3623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/comments?post=3623"}],"version-history":[{"count":5,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/posts\/3623\/revisions"}],"predecessor-version":[{"id":5806,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/posts\/3623\/revisions\/5806"}],"wp:attachment":[{"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/media?parent=3623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/categories?post=3623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juergenkroder.com\/journalismus\/wp-json\/wp\/v2\/tags?post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}